On February 15th, 2018, Google Chrome will start blocking some ad types. With Chrome 64, Google has appointed itself as the authority to govern & police ad behavior on the Internet.
On February 15th, 2018, Google Chrome will start blocking some ad types. With Chrome 64, Google has appointed itself as the authority to govern & police ad behavior on the Internet. While we at PlugRush are extremely skeptical of their true motives, it doesn’t mean we don’t want to keep our valued publishers and advertisers informed and protected.
What ads may be affected?
The new browser, with its built-in ad blocker, will aim to block ad types in violation of the Better Ads Standards. Below you will find a list of ads that may be blocked. Ones that have potential to affect PlugRush users are marked in bold text with an *.
Desktop ads they want to block
- Pop-Up Ads*
- Auto-Playing Video Ads with Sound
- Prestitial Ads with Countdown
- Large Sticky Ads
Mobile ads they want to block
- Pop-Up Ads*
- Prestitial Ads
- Ad Density Higher Than 30%*
- Flashing Animated Ads*
- Auto-Playing Video Ads with Sound
- Postitial Ads with Countdown
- Full-Screen Scrollover Ad
- Large Sticky Ads
They also have some “abusive” ad experiences they will want to get rid of… The standards from the Coalition for Better Ads listed above won’t be the only rules that Google plans to impose. They also posted a list of “Abusive Experiences” they plan to punish websites for.
We interpret this to mean that publisher sites should not redirect without the visitor choosing this and that banner ads should not be misleading (i.e. by containing fake play buttons or fake profile information of a woman shown in a dating ad) to the visitor.
Meet these new rules with skepticism
While Google may try to sell all these new guidelines as security features, we’re not buying it. It must be noted that many of the guidelines are quite unclear and also unreasonable from the viewpoint of someone trying to generate income with online advertising.
Even if all the rules were clear and reasonable (we do not believe they are), Google is not the appropriate authority to establish such rules. Their main product is search based advertisements and the types of ad formats affected negatively by these new rules they’re imposing would be the ones in direct competition with their main product (i.e. banner advertisements).
We don’t believe you should allow a self-appointed authority to dictate how you monetize traffic, be it as an advertiser or publisher. And we’re confident you won’t have to as a PlugRush user.
We have you covered!
As you can see above, some of our ad formats could be affected by this change in Google’s new browser. This has led to our development of the new Safe Ads Program, which makes sure you can continue to serve ads to your visitors. All while flying under Google’s radar.
PlugRush is the only adult ad network able to do this To our knowledge, no other adult ad network has been able to develop a way to keep your ads safe from being blocked by Google Chrome 64 and other ad blocking tools like AdBlock. Only PlugRush has the technology to do this. We have always put our primary emphasis on innovation and we will continue to do so.
Find out how to protect your ads and resulting income If you want to keep making money with online advertising in the adult space, then the Safe Ads Program by PlugRush is going to be the clear tool of choice to do so. In future articles and newsletters, which we will inform our Safe Ads Program participants about, we will cover best practices for publishers and advertisers in the wake of Google’s new guidelines. Stay tuned & stay informed!
Obtain more details about the Safe Ads Program by PlugRush
