A traditional sales funnel is the backbone of the conversion funnel that online marketers use. A few points of view will help you figure out how to set up your own conversion funnel and get things going. Read more..
When it comes to online advertising and affiliate marketing, there’s the biggest elephant in the room: people are not there to buy.
And yet there are online advertisers in the affiliate marketing world that are selling something to a lot of people that are not ready to buy.
The secret to their success, apart from a lot of hard work, is shifting their mindset from the traditional sales funnel to a conversion funnel. And then mastering the art of creating a profitable conversion funnel.
A conversion funnel is nothing but steps that lead the visitor of your creative (banner, native, push, landing page, etc.) into deciding to take action and convert.
Online action is considered a conversion because you might not be selling anything at all. Think in terms of CPL offers – those can be triggered by a sign up, an email verification, and so on.
So how do you create a conversion funnel in the online world and get profitable by doing so?
We recommend that you follow a few rules of thumb that can help you out in this process.
What is your offer?
This dictates your creatives so it’s important to know not only what you’re selling but to whom.
The rule of thumb is, when you are creating the copy or content for the product, do not think of the product but rather of the consumer of that product. What does the consumer want?
What type of traffic are you using to advertise it?
Is it push notification? Pops? Natives? Banners?
Chances are that everything you have written on your landing page cannot simply fit into a push notification ad. Therefore, you need to have a different approach based on the traffic type. Also, take into consideration the different audience for each type of traffic. The push notification audience opted to receive the advertisement. The pop audience didn’t. So chances are that the same landing page won’t have the same results on two different traffic types.
Are the individual parts of your funnel consistent with one another?
This is the big one and we urge you to keep it simple! Think about it. If you are having an apple on your landing page you can’t put an orange on your creative, right? Make sure all the parts of your creatives/copy are in sync with the product.
Are your creatives, landing pages, product landing page selling?
Use your creatives to make them aware and get them interested. The purpose is to help them make a decision and convert them from a click to a customer. Closing the sale online is the key to your $$$. So, make sure your headline, copy and Call To Action are poppin’!
Now you’re thinking this is all nice, but how do I actually make $$$?!
And it’s no secret at all. It’s so obvious it’s crazy: test, test, test, and then test some more!
Testing is also known as taking different approaches to solve a customer’s problem. In the online world they call them angles. Nothing other than different answers to the same question.
Example: A dating offer can have a copy of: “Tired of being single? So were they.. Come join” and a picture of couples and success stories. Or it can have a copy: “Best dating community in (local city) guarantees you’ll find a match in 30 days! Sign up now!” and pictures of different profiles blured.
There’s no magic potion, it takes time and effort to find out which funnel works for you. But having a good starting point is essential.
Thanks for reading!
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